Thursday, January 28, 2010
So why do you suppose people network as if they love leftovers?
OK, let me explain what I mean by that.
I was chatting with a friend the other day. He owns a small construction company, we'll call it ABC Builders. As with many in the industry, they are facing some harsh times right now. Hoping to help, I asked in what kind of building did they specialize?
"Oh, we can do anything. We aren't limited at all."
That, my friends, is a "leftover lovin'" response. The reason is, he will be the last on my mind when I do hear of specific jobs. I'll pass along leads for big jobs to my friends at Spence Brothers. Custom home remodels will go to Washtenaw Woodwrights. Handyman type stuff? That will go to my good friend Paul Bauer.
Whatever's left? That's what my friend at ABC will see.
It's not because I don't think he would do a good job. It's just that all of those other folks have decided what they are good at and that is what will stick in the front of my mind.
So, what do you specialize in? Does everyone know?